Newborn baby girl wearing a pink crown embroidered with the word 'hello'.

Our Story

At Madly Wish, we understand that motherhood is a magical journey filled with precious moments, and we're here to help you capture every one of them.

Our collection includes nursing pillow covers and newborn gifts to birthday crowns, personalized tooth fairy pillows & more.

We are here to help you cherish the magic you make!

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In the Journal

kids imaginative play with dress up crowns and wooden blocks

Boosting Child Development: Top Benefits of a Dress Up Crown in Imaginative Play

More than just toys; dress up crowns are perfect for imaginative play and support cognitive and social development.

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review of the best breastfeeding pillows

Top Picks for 2024: Find the Best Nursing Pillow for Comfortable Breastfeeding

Check out 2024's best nursing pillows for feeding baby.

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first birthday party game ideas for toddlers and kids playing with blocks wearing birthday party crowns

Top 10 Engaging First Birthday Party Games

Planning your little one's first birthday bash and need some ideas for birthday party games? Here are 10 engaging games for the everyone to enjoy!

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Mom holding newborn baby over her shoulder.

Mental Health Matters

MW donates 5% of every sale to theAmerican Foundation for Suicide Prevention (AFSP). Thank you for making this possible!

Kind Words

What a precious tooth pillow! Such incredible quality, and even the packaging was so intentional. I was hoping it would arrive before my daughter lost her first tooth, and it did—I was impressed with how quickly this was shipped!

I absolutely adore the little crown we got! It was perfect for my sons first birthday party! We plan to use it every birthday year as he grows!

Wow - more beautiful than expected with high quality linen and zip. Fits my Boppy perfectly & can’t wait to use it with babe. Highly recommend- also stellar customer service.

Absolutely gorgeous! I love how soft the material is. I chose this crown out of others because the stitching of the name looked flawless. Upon arrival, it did not disappoint. It is exactly as beautiful in person as it is in pictures! Thank you so much!

Lauren, NY
Halie, CA
Valerie, CA