The Email Tool That Finally Made Sense for My Small Business

If you run a small business while raising kids & trying to remember what you walked into the room for, you already know this. Email marketing matters. Everyone says it matters. And yet, every time I opened an old email tool, I felt my entire soul leave my body. Too many tabs. Too many buttons. Too many moments where I clicked something and instantly regretted it.

I wanted emails that looked clean. I wanted something simple. I wanted to stop fighting with templates at ten o’clock at night while a child asked me where their left shoe went.

I switched to Flodesk. It made things easier, my emails look good (like really good) & I feel less stressed. Most of all, I send weekly emails now. That alone feels like a win. 🙌🏼

This is my honest experience with Flodesk, why I use it, and how it helps other small business owners who want email to feel less messy.

Why I Needed a Change

Running two brands, a house, and the daily schedule of many children means my desk is full and my brain is tired. I like tools that make my life easier. I don't like tools that ask me to be a full time tech expert. My old email platforms felt heavy (especially that one that rhymes with Blaviyo). They slowed me down.

I switched to Flodesk because I needed something that removed friction. I wanted a tool that let me sit down, drink my coffee, write my email, and hit send without feeling like I needed to take a class. Flodesk gave me that.

What Flodesk Gets Right

Flodesk is designed for real people. The platform feels modern & pleasant. Nothing feels cluttered. The templates look like a designer made them, but I don't need design skills to use them. I drag. I drop. I update colors. It looks gorgeous & consistent.

Here are the things that help me most.

1. Templates that look beautiful without extra work

Branding matters to me. I sell products that families keep. I share personal stories with my audience. I want my emails to feel like my brand. Flodesk templates give me a head start. They look clean and modern. And I only need a few minutes to make them match my colors and photos.

Nothing breaks. Nothing jumps around. Nothing surprises me when I preview the email.

2. Forms and workflows that do not make me cry

When someone joins my list, they receive a welcome sequence that I wrote in a single afternoon. Flodesk makes that part easy. The visual builder is clear. Each step is right in front of me. I can reorder, edit, or remove things without panic.

It works in the background while I sew, ship, plan content, record a podcast, or do school pick up.

3. A simple interface that saves time

I like when a tool feels calm. Flodesk feels calm & inviting (like an old friend). I know where everything is. I do not need twenty clicks to send one email. I do not need a secret pathway to change a font size.

It feels like the platform was built by people who also run small businesses and understand the chaos level of a normal week.

The Questions People Ask Me Most

Since I talk about Flodesk often, I get a few questions over and over. Here are the ones that come up the most.

How do I make my emails look more professional?

Pick a clean template. Keep your spacing simple. Choose two colors. Don't overthink it! Flodesk makes this easy, because the templates already look polished. You can update them without worrying about breaking anything.

What should I write in my emails

Talk to one reader. Not the entire internet. Share a short story. Share a helpful tip. Share a behind the scenes moment. You don't need long paragraphs. You do not need to impress anyone. Clarity builds trust.

How do I grow my email list

Use a simple form and place it in places people visit. Your website. Your blog. Your social posts. Offer something helpful. A tip sheet. A recipe. A guide. Flodesk forms load fast and look consistent on every device.

What Happened When I Switched

My email list started growing faster. My open rates improved. I felt motivated to write again. My audience responded more because the emails looked clean and were easier to read.

I also stopped dreading email day. That alone was worth the switch. I send more updates. I send more product announcements. I send more of the story based content my audience likes most.

Here is what changed for me personally:

• I save hours each week.
• My designs match my branding.
• I feel less stressed when I open the dashboard.
• My automations run without extra thought.

These gains add up. A small shift creates a big difference in how your audience experiences your brand & in how I want to show up without carrying such a heavy load.

The New Flodesk Pricing Plans

Flodesk launched three new plans that give small businesses more flexibility.

Lite is 19 for up to one thousand subscribers
Pro is 25 for up to one thousand subscribers
Everything is 49 for up to one thousand subscribers

All plans include unlimited emails and unlimited forms. Higher tiers add workflows and checkout features (big e-commerce win here). The structure makes it easy to choose based on where you are in your business.

You can grow without feeling punished by extra fees. If you have ever been surprised by a bill from another email platform (yea you, Blaviyo), you know how helpful this is! 🤪

A Look at My Own Setup

My oldest workflow is a welcome sequence. It includes three short emails.

Email one says hello and shares what they can expect.
Email two gives a helpful resource.
Email three highlights a product and invites them to browse.

This sequence runs while I cook dinner, pack orders, schedule Instagram reels, or deal with whatever new thing our dog, Reggie, did. It keeps my brand active while I live my life.

I update this sequence when I need to. Flodesk makes my edits easy. I open the workflow, click the email I want to fix, and update it. There is no maze. There is no stress. I do not have to pass Go & collect $200 to make simple tweaks.

Why Flodesk Works for Creative and Product Based Brands

Flodesk helps your emails look clean. Trust me, this matters. Your inbox presence deserves the same care as your website and social platforms. When your readers open your message and see a beautiful layout, they stay longer.

It also supports creativity. I can share photos, stories, product updates, and customer moments in a way that feels aligned with how I show up everywhere else.

Here are the details that help my brand feel consistent.

• Clear spacing
• Strong typography (perfect for font snobs!!)
• Easy placement of images
• Simple calls to action

These small pieces add up to a better experience for your audience.

How to Start if You Feel Overwhelmed

If email has stressed you out in the past, start small.

Step one

Write one weekly email. It can be short. You can share one moment, one story, or one product. Consistency matters more than length.

Step two

Set up a welcome sequence with one or two emails. You can add more later. The goal is to greet new subscribers so they know who you are.

Step three

Add one form to your website. Keep the copy simple. Invite readers to join your list so they can hear from you first.

Small steps grow your list. You do not need to do everything at once.

One More Thing About Flodesk

The team behind Flodesk understands small businesses because they built the platform from the perspective of small business owners. The features match real needs. The design tools feel thoughtful. The experience feels human.

This platform supports growth without overwhelming you & is constantly improving.  I've been using Flodesk since the early days, and they continue to blow my mind with all the available tools.  Think integrations Manychat, Canva, Thrivecart, & so much more!

If You Want to Try Flodesk

If you want to try Flodesk (because of course you do!), I'm sharing my partner link and your 25% discount on your first year. Just click here (I may earn a small commission once you sign up)!

For now, if you have questions, ask me. I love helping small business owners build emails that reflect their brand & connect with their audience.

No questions?  Let's go!  Click here  to start free AND 25% off your first year of Flodesk!

You'll thank me later! 😉